Our marketing strategy is to make Cast Light Productions a noteworthy name within the Christian community. This means doing whatever it takes to make every customer happy. We plan to gain credibility through our quality productions.  In the beginning we plan to sponsor church events that are based around one of our short films. For example, “Miracle in the Coppice is a story of a sinner who was saved by simply asking the Lord for forgiveness. We feel we will gain credibility and fans by showing groups what we can do. Our goal is get the word of mouth going to establish our mission.

We plan to promote Cast Light and Cast Light Christian Film Co-op using, church events, TV commercials, print advertising, billboards and volunteering for other Christian organizations. Cast Light’s contributions to CrossPointe Church, Inside Out Ministries, The downtown Rescue Mission and The Choose Life Foundation are examples of how Cast Light Productions has already given back to the community.



Another place for potential revenue will be in the training department.  This will serve an area for anyone interested in learning the production process from camera techniques to lighting, from editing to directing. We would charge students a fee in the beginning then give them a spot to help in the next production. We will hire an instructor who would give lectures and training sessions to prepare the student in assisting with the next production